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Joe is a U.S. Military veteran who initially developed his product as a means of relieving his own facial muscle stress. Realizing how successful his device was Joe saw a chance to provide relief to many like himself, including a great number of veterans who suffered from issues of chronic stress and pain. Inspired by friends he had lost in the service, Joe started his company and distributed his massager as wide as possible to raise awareness, giving hundreds of units away for free to VA Hospitals and veterans groups. Joe believes his device provides a true alternative to invasive methods of relief for chronic headaches, facial pain, and other stress related ailments, and hopes to use his device to provide healing to veterans like himself and the public at large.