SOBA Hibiscus

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SOBA Hibiscus
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Founder Firdaws Ashiru

Firdaws (Kemi) is the owner of a West African-inspired hibiscus beverage company based in NYC. Kemi handles the client relationships while her business partner in Louisiana assist with the bottling and manufacturing process. In addition to e-commerce, they have wholesale opportunities with different supermarkets and specialty stores. Kemi brings intentionality every step of the way, from packaging, bottling, manufacturing, and marketing. Kemi would like to improve brand awareness to increase wholesale opportunities and e-commerce sales.

Food
Black
Indigenous
Person of Color