SANA JAVERI KADRI KNOWS SOMETHING ABOUT HUSTLE.

Kadri founded Diaspora Co, a growing line of consciously-sourced and sustainably-grown spices, in July 2017. Since then her company has grown three-hundred percent year-over-year, and they're hoping to continue that trajectory in 2020. Everything about her business exudes passion!

How did she do it? “Create a strong roadmap of what you want your business to be in five years," she advises. "Break it down further into what you’re hoping to achieve every year until then, and then break that down into what you’re hoping to achieve every month. Then, put your head down and do the work. I guarantee that in a year, you’ll be amazed at how far you’ve gotten. No distractions, all hustle!”

One year into her business, Sana discovered Start Small. Our pro bono legal partners helped her create contracts and offered other useful advice. She ended up working with all three of our teams – marketing, financial, and legal. With the knowledge she gained from Start Small, she made a profit of $25,000 in the first year.