BrndMethod Media Group

Kelli comes from a traditional PR background and has always worked in the marketing space. However, she always felt there was a disconnect between marketing and the tangible results of that marketing, leading companies to undervalue and misunderstand the impact of those services. She eventually got burnt out managing media relationships and decided to shift to a digital focus where she can work much more autonomously. With the growth of social media, it has become more feasible to track and measure results of marketing campaigns. She is very excited and passionate about digital and the ability to demonstrate tangible results. People are starting to realize it is an actual business tool, and translating marketing into numbers is her specialty.