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Founder Aurora Fiorentino Scerbo
Aurora, who was born in Canada and educated as an architect, emigrated to the US just before the recession and was unable to find a job in architecture. After several years working at other types of jobs, she decided to pursue her love of photography instead. Dedicated to preserving the culture of her adopted home in Harlem, she has created photographic images of the streets of Harlem that she has turned into post cards and greeting cards.