Setting up a Strong Profile for Your Business on Social Media

March 10, 2021

Marketing

social media

marketing

Manage My Business

business planning

planning

advice

By Cora Veltman

Ready to get started with social media for your business? Below are some quick and easy steps to get you going.

1. SELECT WHAT SOCIAL MEDIA PLATFORMS YOU WANT TO START WITH

Walk before you run. Start with the basics to get the ball rolling. Facebook and instagram accounts are good standard-practice starters. Think about what kind of content and information that customers might be looking for. Having Facebook and Instagram provide great basic information and open avenues of communication for customers to ask questions. What is your product/service? Where can people find it or hire you? What if customers have questions?

Tip: Set yourself a goal like number of followers, number of posts or number of weeks before you reevaluate what other platforms to add- if needed.

2. CHOOSE A USERNAME THAT IS CLOSE TO AND CLEAR ABOUT YOUR BUSINESS

Since social media has been around for awhile and millions of accounts have been created by this point, so new brands might have a hard time finding their exact business name. Try adding city or state name or initials, numbers, etc.

Tip: The closer to your brand name, the better.

3. WRITE A COMPELLING DESCRIPTION

All platforms give you a small space to provide some information. This is the perfect place to provide your prospective customers a link to your website and a short mission statement/ descriptor. Keep it concise and clear to your brand. One sentence, maybe two if they are short.

Tip: Keep it simple and don’t overthink it. If you don’t have a website link, put in the link for a facebook page or wherever you have the most up-to-date and consistent information about your business.

4. PICK THE BEST PROFILE PHOTO

Remember, this profile picture is going to appear very small, so a very clear image or graphic will work best. Company logos are perfect.

Tip: Avoid using a white, black, or navy blue profile photo. They will not stand out as clearly. Warm colors like pinks, reds, oranges, greens, and browns are best because they will have the most contrast from most social media interfaces.

5. GET POSTING

If you’re starting from scratch, start with some basic information about your brand. Have a couple things posted to make customers see that your account is active. Next step will be to set up a posting strategy and plan.

Tip: If repurposing an existing social media account or restarting an inactive account- treat similarly as if you were starting from scratch. Freshen up the profile picture, description, and type of content. Only delete past content if absolutely needed to fit your new brand.